Last night was great for many reasons. It did not rain (contrary to Al Roker’s prediction), I had no problem getting a cab on the way home and the latest season of Top Chef started. However, my favorite reason is that last night was the Articulate Communications summer party. Every year, we bring together our employees, clients and friends of Articulate for a bash on the roof deck of 230 Fifth.
This was my first year attending the Articulate summer party, and I was not disappointed! With a staggering attendance of 145 (our most well-attended summer party ever!), we got to spend some social time with one another, without being separated by cubicle walls. We shared apps and drinks with clients and their loved ones, saw old friends from the industry, and I even ran into a fellow NYU master’s alumnus.
Why do we hold these parties every year? Yes, it’s fun to go to dress up, go to a nice venue and socialize. But, the real reason is so we can get to know our clients and potential future clients at a deeper level. There’s a certain surface-level relationship that you can have via e-mail and weekly update calls. The real relationship begins when we escape our office and have some face-to-face time. We begin to understand one another even better once we move past the purely work relationship and venture into a social environment.
We care about our clients as both professionals and as people. It’s just as great to share some really good coverage as it is to hear that a client has gotten married or had a baby. As our relationships grow, we begin to see how each other ticks and we can work better professionally. Balancing work and play is important to us at Articulate, and if we can have fun while getting to know our clients better, then it’s a win-win!
So thank you to everyone who attended and made this year’s party a success! Pictures are coming soon!
By Ashleigh B. Egan