As a PR pro in the B2B technology space, I’m exposed to many new and exciting technologies that my clients create to help businesses operate more effectively. I have a good understanding of many of these technologies from my close interaction with clients, reporters, analysts and co-workers, but it’s rare that I ever get first-hand experience using them.
One technology that I’ve been lucky enough to use for the past few years as a result of working at Articulate is the smartphone. This past week, we switched over from RIM’s BlackBerry to Apple’s iPhone, and it got me thinking about how lucky we are to have these great devices in the first place.
While it’s common for top executives at agencies in the PR industry to have company-issued smartphones, it’s rare for every employee to have his or her own device. Not to sound immodest, but this is one thing that sets Articulate apart from most other agencies in the business. It illustrates the commitment our Leadership Team has to providing all employees with the tools needed to serve our clients to the best of our abilities.
In an industry that increasingly requires real-time response to reporters, bloggers, analysts and other industry influencers, it’s crucial for us to have the ability to stay connected throughout the day when we’re not at our desks. This connectivity opens the door to an array of opportunities that we otherwise wouldn’t be able to pursue. Our clients ultimately benefit because it results in more visibility for them.
By Jonathan Klein
